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What made Richard Branson change his mind about Saudi Arabia?

Air
Gary Noakes
2 May 2025

Now Virgin Atlantic has touched down in Saudi Arabia, Sir Richard Branson tells TTG why he believes the time is right to start flying to the kingdom, despite its human rights record, and reveals his dialogue with the country’s leader. Gary Noakes reports from Riyadh for TTG.

‘We've waited long enough’: Richard Branson with Fahd Hamidaddin, chief executive of the Saudi Tourism Authority (Credit: Gary Noakes)

It seems an odd choice of destination for someone who used to own Heaven – one of London’s premier gay nightclubs – and who has been outspoken on human rights issues, but Sir Richard Branson and the Virgin Atlantic caravan has now arrived in the desert – or at least, Saudi Arabia’s capital Riyadh.

Speaking to TTG as Virgin celebrated the Heathrow inaugural last month, Branson explained his rationale for the route’s launch and how he tries to use his influence at the highest level to effect change in a country where homosexuality could be punishable by death and women have fewer, although growing, rights.