It seems an odd choice of destination for someone who used to own Heaven – one of London’s premier gay nightclubs – and who has been outspoken on human rights issues, but Sir Richard Branson and the Virgin Atlantic caravan has now arrived in the desert – or at least, Saudi Arabia’s capital Riyadh.
Speaking to TTG as Virgin celebrated the Heathrow inaugural last month, Branson explained his rationale for the route’s launch and how he tries to use his influence at the highest level to effect change in a country where homosexuality could be punishable by death and women have fewer, although growing, rights.