LoveHomeSwap founder and chief executive Debbie Wosskowis is understood to have struck an agreement with Wyndham Worldwide to take control of the company two years after the US giant, which is the parent company of Ramada, Travelodge and Hoseasons, invested in the sharing economy start-up.
The move will reportedly cement Wosskow’s status as one of the most successful entrepreneurs in Britain’s sharing economy, Sky News said.
She founded LoveHomeSwap in 2011 as a subscription service, enabling users around the world to stay in each other’s properties.
"We want to be to home exchange what Airbnb is to peer-to-peer rentals," Ms Wosskow was previously quoted as saying.
Wyndham originally invested a £7.5 million in LoveHomeSwap in June 2015, for an undisclosed minority stake.
Since then the UK company has focused on its global ambitions, acquiring Dutch-based HomeForExchange in late 2015, which provided the company with an inventory of more than 100,000 properties.