This is a 1.8% increase over 2024 and the highest visitation total in the destination’s history. The announcement was made at Visit Orlando’s annual National Travel & Tourism Week event at the Orange County Convention Center.
Domestic visitation grew by 2.2%, reaching 70.3 million visitors - also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state. Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travellers, representing a 1.8% year-over-year increase. International visitation totalled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.
“The U.K. delivered another strong year for Orlando, with 933,500 visitors, up 2.8%, reinforcing its position as our top overseas international market,” said Casandra Matej, president and CEO of Visit Orlando. “That growth reflects strong consumer confidence and continued demand for Orlando’s mix of theme parks, dining, outdoor activities and live entertainment.”
Canada remained Orlando’s top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The U.K., Brazil, Mexico, Colombia, and Argentina complete the list of top international markets for the region.
Several markets also reached new record highs, including the U.S, Mexico, Colombia, and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct service to the Asia Pacific.
Top Five International Origin Markets - 2025
Canada: 1,119,300 (down 13.3%)
United Kingdom: 933,500 (up 2.8%)
Brazil: 736,300 (up 5.6%)
Mexico: 458,500 (up 4.6%)
Colombia: 360,000 (up 5.0%)
Overall, Orlando’s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travellers and 8% international visitors.
