Skip to main content

AI trial will elevate Hays Travel agents 'to a different level', says Dame Irene Hays

Hays Travel
Edward Robertson
17 November 2025

Hays Travel is piloting a new AI-assisted quote generation tool as it steps up efforts to adopt and roll out artificial intelligence.

Dame Irene Hays
(Credit: Hays Travel)

Dame Irene Hays expressed dismay at why cruise lines don't pay all agents the same level of commission (Credit: Hays Travel)

The pilot scheme got under way on Monday (17 November) at just shy of 20 Hays agencies and will be available to mainline Hays agencies and members of its independence group by the end of the year.

Hays chair and owner Dame Irene Hays said the new system would be integrated into Hays Travel's iSell platform, on which it is working with Traveltek. The system will pull together information from customer enquiries in a matter a moments, saving agents a job Hays says can take up to half a day.

The launch marks the next step in Hays Travel's AI journey following a nine-month trial in its call centres.