The holiday rentals group, which also owns cottages.com and recently relaunched the James Villas brand, said the outlet would be the first time its offering will be available locally, providing its homeowners support with bookings, guest communications and property care. It will also sell breaks.
It the second time in the space of a year that a major name in travel has brought one of its brands to the high street, repurposing a physical retail location as a space to promote and service these brands.
