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'Don't launch a business for the sake of it', and other tips from a TTG 30 Under 30 high-flyer

Technology
Jennifer Morris
13 April 2026

Boris Bijlstra did not always want to be an entrepreneur. But aged 30, he is the co-founder of Hubby eSIM, a fast-scaling travel technology company. Here, he shares his top tips for other aspiring founders

Boris Bijlstra TTG 30 Under 30
Credit: Hubby eSIM

Boris Bijlstra is part of the TTG 30 Under 30 2025 (Credit: Hubby eSIM)

Bijlstra was inducted to TTG's 30 Under 30 class of 2025 after wowing judges with his impressive career to date, from completing a Masters in Innovation and Entrepreneurship and volunteering in Colombia, to winning academic awards at Singapore Management University and entering the professional world as a management consultant with McKinsey & Company.