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Fred Olsen Cruise Lines chief urges rival operators to be collaborative and avoid operating in 'silos'

Cruise
Harry Kemble
15 May 2026

The UK tourism minister Stephanie Peacock has called the cruise industry "an integral part of the UK's visitor economy" while one cruise chief urged stakeholders to be collaborative and not operate "in silos".

Samantha Stimpson
Credit: Clia

Samantha Stimpson, Fred Olsen Cruise Lines chief executive, spoke onboard the line's Balmoral ship during the Cruise Tourism Summit at the Port of Tyne (Credit: Clia)

Peacock spoke at the Port of Tyne during Clia's Cruise Tourism Summit where cruise leaders, UK government representatives, ports and tourism organisations discussed the sector can expand economic opportunity, strengthen regional tourism and create lasting value for communities across the country.

In 2024, cruise generated £6.3 billion for the UK economy (including direct, indirect and induced output), while supporting 69,000 jobs.

Peacock said: “The cruise industry is an integral part of the UK’s visitor economy. Building on the success of the sector, we remain committed to supporting the UK’s visitor economy as a whole."