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Jet2 ramping up focus on its app, digital marketing and social media

Operators
Gary Noakes
8 July 2026

Jet2 has seen a dip in agency sales as it ramps up its focus on its app, digital marketing and and social media.

Jet2's myJet2 app
TTG Media / Jet2holidays

Jet2's app has become a major focus for the airline and operator

The brand on Wednesday (8 July) revealed agency sales volume fell by 4% in the year to the end of March.

Jet2 said customers “are increasingly engaging with us digitally through our mobile app" and claimed its app was "rated second among the top 10 travel apps during June 2026”.

The app's share of Jet2holidays bookings increased by two percentage points to 30% last year, which the airline and operator said reflected “the growing importance of our digital channels in supporting customer engagement and conversion”.