The brand on Wednesday (8 July) revealed agency sales volume fell by 4% in the year to the end of March.
Jet2 said customers “are increasingly engaging with us digitally through our mobile app" and claimed its app was "rated second among the top 10 travel apps during June 2026”.
The app's share of Jet2holidays bookings increased by two percentage points to 30% last year, which the airline and operator said reflected “the growing importance of our digital channels in supporting customer engagement and conversion”.