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People will book 'no matter what': Barclays tips travel to weather current headwinds as industry urged to remember 'price overcomes fear'

Economy
Dea Jusufi
22 April 2026

The annual Barclays Travel Forum saw industry leaders and Barclays bosses pore over some of the key issues affecting travel, from the latest consumer spending trends to travel's response to the Middle East crisis and the regulatory pressures the industry is under. TTG was on the ground to uncover the latest trade-focused insights.

Panel session at 2026 Barclays Travel Forum
(Credit: TTG Media)

From 'amateur' airlines to regulatory pressures, this year's event had plenty of trade insights (Credit: TTG Media)

The event, held in London on Wednesday morning (22 April), brought together industry heads to dissect the current state of the travel industry in 2026 after a challenging start to the year.

Discussions ranged from Barclays' latest consumer spending data, which revealed spending on travel had declined in March after five consecutive years of growth, to the operational strains exposed by the crisis in the Middle East.

TTG was on the ground to capture the mood – and most important takeaways.