Skip to main content

Tui to open first hotel in Japan by the end of the decade

Hotels
James Chapple
3 September 2025

Tui will open its first hotel in Japan by the end of the decade, and is "actively exploring further opportunities" to expand deeper into the "sought-after" destination.

Otaru's historic canal is a feature of the picturesque port city
(Credit: iStock / redtea)

Otaru's historic canal is a feature of the picturesque port city (Credit: iStock / redtea)

The operator has signed its first hotel management agreement in the country, which will bring Tui's Suneo brand to Japan and the Japanese market for the first time.

The newly built Tui Suneo Otaru will open in 2029, situated in northern port city of Otaru – around a 35 connection by train from Sapporo. It will be Tui's eastern-most hotel to date as it continues its expansion into Asia.

Otaru and its port also serves as a gateway to Tui joint venture partner Hapag-Lloyd Cruises' expedition journeys.