Website speed has long been a weak point across the travel sector. Back in 2020, an analysis of 200 travel websites showed many struggled to load quickly, particularly on mobile devices. Six years on, the picture is improving – but there is still a significant opportunity to do better.
Using Google’s PageSpeed Insights tool to reassess a range of UK travel brands, the average combined desktop and mobile score has risen to 109 out of 200, compared with 79 in 2020 – an improvement of around 38%.
While that represents real progress, it also highlights many sites still have work to do. In Google’s terms, a score just over 100 still indicates relatively modest performance.
