Club Med is tapping further into the luxury market ahead of the global hotel brand’s goal of reaching 100 properties by 2035.
Nicolas Bresch, Managing Director of Club Med for the UK and Nordics, and Charlotte Bernin, chief executive for Club Med's Europe, Middle East, and Africa (EMEA) markets
The all-inclusive pioneer says it is keen to position itself as an upscale product after decades of targeting middle-class and budget clients.
“We’re still fighting a misconception that we’re a mass-market brand,” Charlotte Bernin, Chief Executive of EMEA at Club Med, told TTG. “However, all of our properties today are either premium or luxury.”
Club Med launched its Exclusive Collection in 2007 with La Plantation d'Albion in Mauritius, marking its official transition into the luxury sector.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
