A travel industry expert has urged luxury agents to stop asking a common question during their first client meeting, arguing the query has the potential to completely derail a holiday.
Ash Bhardwaj, author of Why We Travel, says prioritising the destination is a rookie mistake – because it focuses too much on the “mechanisms” of the trip.
“You should never be asking a client: ‘Where do you want to go?’” he told TTG Luxury.
While seemingly harmless, Bhardwaj believes this question can lead to unintended consequences – especially when asked without context.
