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Travel Counsellor shares No.1 sales mistake he’ll never make again after ‘rollercoaster’ first year

Agents
Emma Dooney
15 March 2026

Ben Merriman-Johnson has transformed  his selling style after realising his initial tactics weren’t attracting clients.

Black man wearing tuxedo, soft pink background

Ben Merriman-Johnson says he's drastically changed his selling style after realising his initial strategy wasn't working

A luxury advisor has revealed the “hardest lesson” he learned in his early career – and what he does differently now. 

Ben Merriman-Johnson joined Travel Counsellors in October 2024, leaving behind a corporate sales job to pursue his passion for designing holidays. 

After consulting with a fellow Travel Counsellor – who, despite being brand new to the role, urged him to "just do it" – the East London native officially signed with the UK homeworking agency.