Led by NoteWorthy, a London-based travel company known for the unique range of experiences it arranges across the country, the 13 London hotels hosted 40 owners, senior managers and top bookers from the US.
Between them, they are said to be responsible for nearly $6 billion in annual travel sales, with the agencies who visited London representing a reach of 4,500 travel advisors.
In 2019, American travellers were the number-one source market for the UK, accounting for £4.2 billion in spend from about 4.5 million visitors, representing 11% of total inbound tourism. Approximately three million of those visitors came to London.
