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'As easyJet holidays turns five, I believe it has Jet2 and Tui firmly in its sights'

easyJet holidays
Steve Endacott
26 August 2025

Five years on from easyJet holidays launching to the trade, is the future orange? Industry insider Steve Endacott gives his take as the operator marks the milestone.

EasyJet holidays launched to the trade in 2020 (Credit: iStock / georgeclerk)

It’s five years since easyJet holidays started serving the trade, and the company is expanding rapidly – readying itself to challenge Jet2holidays for the top spot as the UK’s largest tour operator.

But its history begins well before this summer’s milestone. EasyJet holidays was created in response to the success of Jet2, which I helped Philip Meeson and his team launch in 2007 sensing the opportunity for a dynamically packaged tour operation using their low-cost airline.

It filled a gap in the market left by the effective closure of MyTravel in the north following its merger with Peterborough-based Thomas Cook that same year.