Balearic tourism chief Iago Negueruela has vowed to enact new "safe protocols" to allow tourism to resume in earnest in March, and "bring back loyal UK visitors".
Addressing WTM Virtual on Wednesday (11 November), Negueruela said the focus of the islands’ authorities was to "build back confidence in the destination".
He said the public and private sectors were working together with tourism organisations in the UK, such as Abta, to establish new protocols to make UK-Balearic travel as safe as possible.
However, Negueruela also acknowledged the travel and tourism sector would likely have to "learn to live" with Covid until a vaccine is rolled out.
Negueruela said the islands, which welcome around 20% of all UK visitors to Spain annually, had, like other destinations, been "impacted heavily" by the Covid crisis.