US Travel Association president and chief executive Roger Dow acknowledged the “hardships” the pandemic has inflicted on the US travel industry including the loss of 4.5 million jobs, during his annual State of the Travel Industry speech in Washington DC on Wednesday (27 January).
“Our goal is not simply to recover what we’ve lost, but to rebuild an industry that’s even better positioned than before the crisis – one that’s more globally competitive, more innovative and more unified,” said Dow.