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Classic Collection readies new city breaks programme

Operators
James Chapple
4 March 2021

Classic Collection is gearing up to launch its new city breaks programme, which will feature New York for the first time.

Times Square, New York City

Markets around the world are readying to realign their relationships with the US (Credit: iStock)

A dedicated new 100-page city breaks brochure will debut in early-March; the initially digital-only collection will be available from the operator’s website.


It will showcase a wider range of pre-bookable experience and hotels, and will feature a renewed focus on competitive pricing.


Alex Gavalda, director of product and commercial, said the operator had been careful not to make the brochure, its 15th since March 2020, another "hotel directory".


"At no point during the health crisis have we stopped working on new programmes and destinations to the benefit of our trade partners and their customers," said Gavalda.