Consumer confidence about travel has risen since the government’s roadmap out of the Covid-19 crisis was revealed last month, according to research from Jet2.com and Jet2holidays.
A survey of Jet2.com and Jet2holidays customers found 52% were confident about travelling, compared with just 28% who admitted they were not confident.
Confidence has particularly grown in the 35-45 and 55-plus age groups, with both demographics seeing an increase of more than 10 percentage points in recent weeks.
The sister companies said the poll showed that consumer confidence about going on holiday had risen to its highest level in 2021 so far.
The study also revealed that more than half of consumers (58%) wanted to travel as soon as possible, with 81% saying they needed “something to look forward to”.
Consumers also seem to have been encouraged by the roll-out of the Covid-19 vaccine in the UK and the tourism ministers of key destinations, such as Greece, Cyprus, Spain and Portugal, saying they planned to welcome UK holidaymakers this summer.
Jet2.com and Jet2holidays said announcements from these destinations had caused a surge in bookings and searches, with bookings rising by as much as 200% in the following days.
Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “Understandably, customer confidence has risen and fallen significantly over the past year, however we are hugely encouraged by the rising levels of confidence of the past few weeks.
“This consistent and continued sense of positivity is translating into the demand that we are seeing, which tells us that our customers aren’t just dreaming of getting away to the sunshine this summer, they are getting their much-needed holidays booked in.”