Lyons brings 35 years’ travel industry experience to the role as part of the line’s UK sales team.
She will focus on sharpening Virgin Voyages existing trade support effort, before moving on to support agents directly.
Her appointment comes as Virgin Voyages prepares to announce its third ship later this month following the reveals of Scarlet Lady and Valiant Lady.
"I’m delighted to welcome Jenny Lyons to the Virgin Voyages UK sales crew," said Virgin Voyages associate vice-president international sales Shane Riley.
