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New industry data hints at sales uplift, but also consumer concerns and hesitancy

Marketing
Gary Noakes
8 July 2025

A raft of new industry data points to buoyant sales across a diverse range of sectors and destinations, albeit with some consumers admitting price concerns – and some markets continuing to see extremely late booking patterns.

Family Beach Sun Fun pexels-bayu-jefri-1387037 (Credit: Bayu Jefri / Pexels)

Families are cost-conscious but still keen to travel this summer (Credit: Bayu Jefri / Pexels)

KPMG’s latest Consumer Pulse survey, published every quarter, found the number of people feeling financially secure has risen by three percentage points over the past three months to 58%, while confidence the UK economy is improving has risen to 17% from one in ten three months ago.

Half of the 3,000 consumers polled also report being able to spend freely, but 14% say must still cut discretionary spend to pay for essentials, while a further 3% are incurring debt to do so.