Blunt will lead on brand and marketing initiatives for Co-operative Travel, which has 58 high street agencies across England’s mid-counties, stretching from Nottinghamshire to Somerset.

“We’re on an exciting journey of brand growth not just as a travel business but as an independent co-operative society," said Blunt.

“I’m looking forward to working with the team and our suppliers to ensure Midcounties Co-operative fulfils its ambitions and potential, making a real difference for our members and the communities we serve. I’ll be addressing not just the current customer and member needs but also the future aspirations of the Co-operative Travel brand.”

Blunt joins from Central England Co-operative where she held the role of marketing communications manager and led on campaigns and food marketing for its 265 stores.

She brings more than 15 years’ marketing experience in retail and not-for-profit businesses, as well as experience of the public and charity sector.