Yalago Retail Connect will give agents access to rates for dnata’s entire B2B and B2C portfolio of some 12,000 directly-contracted hotels for the first time.

A new trade Facebook page will also go live at the weekend to support the launch.

Stillion will work with dnata’s B2B team, led by sales director Nick Hughes, to ensure products and services offered by Yalago complement those already offered by Gold Medal and Travel 2.

"It’s exciting to introduce something new to the travel market here," said Stillion. "Our aim is to give travel agents access to more choice and ultimately more value.

"As travel recovers, we believe significant pent-up demand will be released, leading to a lot of competition as consumers seek the best travel deals."

Stillion added: "Using Yalago Retail Connect, agents will benefit from greater choice when seeking the best rates for long- and short-haul destinations, enabling them to convert inquiries to bookings, fast.”

Stillion joined Travel 2 in 2012 as a key account manager before taking on an expanded trade-facing role within dnata when it acquired the Travel 2 brand in 2014.

Dubai-based Yalago has been operating globally since 2017.

Managing director Sebastien Doussin said bringing Yalago to the UK as a retail brand, with a dedicated UK-based BDM working alongside dnata’s existing B2B team, would give the trade "even more ways" to work with the group and access to a "wider product portfolio than ever before" in anticipation of a resurgence in travel demand.