Muren joined BA from United in November 2019, taking over responsibility for all the carrier’s indirect sales channels – only for the sector to be plunged into the greatest crisis in its history a matter of months later.
Speaking on Monday (26 April), Muren revealed that despite BA having reduced the size of its sales team by around a third due to the Covid crisis, he was confident the airline would emerge with a "leaner and better" sales team, backed by a senior leadership team sharing a collective sales vision and culture.
