With just over a month until Christmas, travel is well and truly ready to see the back of 2020, a year that has brought unprecedented challenges for every individual sector, business, organisation, trade body and individual with a stake in the long-term health of the UK and Ireland’s travel industry.
But what of 2021? What needs to be done to make sure the industry is in the best possible shape it can be to get off to a strong start next year? And what does that mean for peaks, the traditional turn-of-year selling window that so often offers a glimmer of light during the darkest days of winter?
