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Tui reveals location of 500th own-brand hotel and plans expansion to 600

Hotels
Gary Noakes
6 March 2025

Tui Group has confirmed Agadir will be the location of its 500th in-house hotel project as it continues its quest to offer more accommodation under its own brands.

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An image of how the new Agadir property will look (Credit: Tui)

Work will start in the next few months on Tui Magic Life Agadir, which will feature 427 rooms, three pools and a sports and entertainment programme reflecting the Magic Life concept. 

The opening in the Moroccan resort is scheduled for summer 2027, making the all-inclusive property the 16th under the Magic Life brand.

Tui already has the Tui Blue Riu Tikida Beach and Robinson Agadir in the resort. With the latest addition, it will have 12 own-brand properties in Morocco and more than 4,000 rooms.