The association’s new Global Tourism Crisis Committee on Wednesday (1 April) set out a series of recommendations designed to help governments, the private sector and international community mitigate the “unparalleled social and economic emergency” that is Covid-19.
Its recommendations for “urgent and strong” support include sustaining jobs, supporting at-risk companies, protecting liquidity and ensuring the sector is ready to rebound once the crisis abates.
They must, UNWTO adds, ensure the sector not only recovers from the challenge, but “grows back better”.