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Virgin Atlantic: 'Now is the time to push for sustainability'

Technology
Juha Jarvinen
30 June 2020

Since the onset of the Covid-19 crisis, the aviation industry has been under immense pressure – faced both with a significant reduction in capacity and a recovery that is expected to take up to three years.

Virgin Atlantic hopes Covid cover will attract passengers

It’s clear air travel will be a vital enabler of the UK’s economic recovery as the crisis subsides and airlines gradually return to the skies. Our challenge as an industry is to ensure this recovery is done in the most sustainable way possible.

The government’s recent announcement on the establishment of a “Jet Zero Council” for aviation was incredibly welcome and a vital step forwards. At Virgin Atlantic, we have long called for such a move.