'The opportunity for travel to be a force for good is greater than ever'

However, the impact of Covid-19 on tourism is undoubtedly complex.

Depending on where, when and how travel restrictions are lifted, international tourist numbers could fall by between 60% and 80% this year.

As we look ahead, the global tourism decline has already taken a toll on national economies.

Without a strong tourism sector, millions of jobs and the wellbeing of communities around the world are at risk; a world without tourism has put the spotlight on the fact that the world needs tourism.

But as the sector re-emerges, we must not forget the pre-Covid challenges, with local people feeling increasingly alienated from the benefits of tourism, as well as the pressures of climate change and tourism’s contribution to it.

The world needs well-managed, responsible tourism, which is inclusive of – and benefits – host communities, while also protecting a destination’s cultural and natural heritage.

Consumer research tells us responsible travel is a trend that’s here to stay. Travellers are looking to connect to a place and its people, contribute to conservation initiatives and support local enterprises.