Agents now have access to real-time availability, live pricing and instant confirmation on a curated range of premium winter stays.

To celebrate the rollout, the first five agents to make a booking using the new instant bookability function will receive a £50 voucher.

The upgrade follows significant investment in NITGBs' technology infrastructure and reflects the operator’s commitment to making it as easy as possible for agents to do business.

Most lapland land only packages can now be confirmed instantly, while flight inclusive trips remain on request.

NITGBs' Lapland programme prioritises authenticity over volume, offering distinctive stays and full‑length bucket‑list activities. Travellers can enjoy private guiding throughout, with all thermals, equipment and logistics handled seamlessly, giving agents a reliable, stress‑free product to sell.

Instant book is now live, covering travel from late November to the end of March, with a focus on Aurora cabins, glass suites and unique accommodation rather than entry level options.

Sales Director, Debbie Sowden, commented: “Our investment in the trade remains a priority. Introducing instant availability and live pricing makes it easier for agents to turn enquiries into bookings and removes the barriers that typically slow down winter conversions."

With limited allocation and high demand for premium winter stays, agents are encouraged to book early.

Three‑night packages to Rovaniemi start from £1,694pp, based on two people sharing a Panorama Hut on 24 March 2027. Price correct at time of publication.