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How travel agents can help change 'Disneyland' perception of Spain

In depth
Ilaria Grasso Macola
7 May 2025

Two of Spain’s top destinations, Palma and Barcelona, are shifting to a "less is more" approach to tourism – one industry leaders believe will strike a better balance between the needs of residents and tourists while adequately serving demand from important source markets like the UK.

Palma, Majorca, Balearics, Spain, island

Palma and Barcelona are shifting to a "less is more" approach to tourism – one that will beneficial for UK agents and their clients

Last year, Barcelona welcomed 15.5 million tourists – nearly 10 times the city’s 1.6 million residents – while visitors to Palma hit 4.5 million; again, around 10 times more than the local population, which numbers less than 500,000.

The strain tourism places on both destinations is well documented, impacting local infrastructure and services, and creating housing shortages, and tensions between residents and visitors have bubbled over on several occasions.