Skip to main content

B Corp Month: 'Don't build your business like you would an Ikea wardrobe late at night'

B Corp Month
Martin Alcock
9 March 2026

'Pursuing B Corp Certification meant we used up those mystery leftover screws, fixed our wardrobe's wobbles and ensured we're much clearer about what we're building,' writes Travel Travel Consultancy director Martin Alcock for B Corp Month.

Martin Alcock is a director of the Travel Trade Consultancy
(Credit: Travel Trade Consultancy)

Martin Alcock is a director of the Travel Trade Consultancy (Credit: Travel Trade Consultancy)

You can never truly know a person until you’ve watched them try to assemble an Ikea wardrobe at 9pm on a Tuesday.

It always starts with such optimism. You’ve seen the shiny picture in the showroom. You’re a wizard with an Allen key so there's no need for the instructions. Heck, this will only take 20 minutes.

Some hours later, you emerge red-faced and furious with three mystery screws and a deep sense of regret.