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B Corp Month: 'In an era of greenwashing and corporate bluster, accountability matters'

B Corp Month
Daniel Pearce
5 March 2026

Heading into B Corp Month (March), TTG Media CEO Daniel Pearce sets out what the mark means to TTG and its staff, the ways it has strengthened the brand, why it's good for business – and how it's ensured we put our money where our mouth is.

Team TTG pictured before the Travel Industry Awards 2025
(Credit: Steve Dunlop)

Team TTG pictured before the Travel Industry Awards 2025 (Credit: Steve Dunlop)

There are a lot of cliches these days about "business as a force for the good". But who among us wouldn’t aspire to running a business that leaves a positive impact on the planet?

That’s easy to talk about, but not so easy to do when you’re faced with the realities of business life, the challenges of hitting targets and paying your bills, not to mention dealing with the impact of the terrible events unfolding in the Middle East at the moment.

But this B Corp Month (March) is still a good time to remember why so many companies in the UK, of all sizes, do make the leap.