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Gold Medal claims soaring peaks sales following recruitment drive and 'continual' digital enhancements for agents

Operators
Harry Kemble
9 January 2026

Gold Medal Travel Group says it has seen a sharp rise in early peaks trading after expanding its brands' sales teams and improving the digital tools it puts at agents' disposal.

Sarah Lancashire and Simon Applebaum
Credit: Gold Medal Travel Group

Sarah Lancashire and Simon Applebaum revealed how Gold Medal Travel Group had tailored its brands' peaks campaigns to offer agents better support (Credit: Gold Medal Travel Group)

New bookings are by 25% up year-on-year, with call centre staff so far answering an additional 270 calls. Answer rates now stand at 91% – up by 5% year-on-year, the group said.

The group recently introduced new "Search & Compare" portals for Incredible Journeys and Cruise Plus, which allow agents to explore a range of itineraries and search and filter by destination, tour type, travel dates and key attractions.

Furthermore, the group recruited 17 staff to the sales teams of Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys.