A new direct Qantas flight is set to make it easier than even to reach the Western Australian capital and visitors will find plenty to pique their interest when they get there
Social media users keen to up their bragging rights should set their sights on Western Australia where a cute, native marsupial is the equivalent of Instagram Miracle Gro. Quokka selfies are a popular Australian trend and earlier this year, one Instagrammer reportedly racked up 20,000 likes on photos of the critters taken on his GoPro headcam.
From March next year, it will be easier than ever for UK Insta-fans, and those less social media savvy, to get in on the trend when Qantas launches the first direct flight to Australia, taking off for Perth on its new Boeing 787 Dreamliners.
Kate Bifield, UK marketing manager for Tourism Western Australia, said: “This new direct service opens up a huge opportunity to attract first time visitors to Perth and to Western Australia. It brings with it the chance to position Western Australia as a convenient and achievable two-week holiday destination as well as a gateway to the rest of Australia.”
And of course there’s plenty more to pique visitors’ interests beyond that covetable selfie opportunity.
“This is an exciting time for Perth; having recently undergone huge transformations the city is now more ready than ever to welcome visitors to its vibrant streets, beaches, restaurants and bars. [The new route] makes Western Australia a very achievable holiday destination for the UK market,” Bifield said.
She highlighted some of the top attractions and experiences awaiting visitors to the Western Australian capital.
“Throughout Perth, you’ll find rooftop bars, fine dining restaurants and hidden laneways spattered with street art that lead to basement bars and hip cafes.
“One of the city’s new centerpiece attractions, the brand new Elizabeth Quay is a bustling network of boardwalks, restaurants, bars and public spaces.”
Yet more attractions can be reached via a short journey from the city centre too. Rottnest Island – home to that publicity-courting quokka — is a 30-minute ferry ride from the city, in Rockingham it’s possible to swim with dolphins, while oenophiles should head for the Swan Valley wine region.
Bifield emphasised the importance of the trade in “the success of the new route”, adding: “We are investing in engaging and educating our trade partners through events, training and incentives as we build up to the launch of the inaugural flight.”
So encourage your clients to pack those selfie sticks, book a direct flight and do their utmost to beat the “cutest quokka photo of all time” – they’ll likely find a lot more to post about while they’re there too.