A&K’s Move it May Virtual Walkathon is aimed at “raising heart rates and awareness for pandemic relief”, with staff aiming to muster funds through social media for many projects, most of which have seen a decrease in donations because there are so few visitors.
The global initiative will see employees of 55 offices show their support for projects run via the operator’s giving arm, A&K Philanthropy.
Staff’s steps will be tracked together using a mobile app to virtually walk the distance between some of those regional projects that have continued to provide services throughout the pandemic.
This week, they hope to walk the equivalent of the distance from projects on Zambia to those in Tanzania (2,420km), such as the Ilboru School for Children with Special Needs in Arusha, which provides vocational programs and eReaders for children in primary and secondary school.
“With international travel restrictions in place, our partner communities need our support now more than ever,” said Keith Sproule, executive director, A&K Philanthropy. “So we created AKP Move It May to encourage A&K’s worldwide staff and raise awareness of our ongoing philanthropic efforts around the world.”
Next week, team members will aim to walk the equivalent of 4,060km between projects in Brazil to Peru, such as the Vidigal Entrepreneurs project in Rio de Janeiro and Children of the Rainbow in the Sacred Valley, Peru, where the Kuychi Center provides education and meals to more than 220 disadvantaged children, as well as an in-house doctor and dentist.
The final week will see them clock up at least 4,670km to cover the distance from the Clean Water Project in Siem Reap, Cambodia, to the Hansraj Children’s Home in Udaipur, India.
Abercrombie & Kent Philanthropy is involved with 46 projects focused on education, health care, conservation and enterprise development, with clients also invited to visit these projects to see their positive impact firsthand.
