The picture-sharing platform’s annual report, Pinterest 100, uses search data of its 320 million users to predict what people will be interested in over the coming year.
It compared global search volumes from August 2017 to July 2018 with August 2018 to July 2019 to identify 100 topics with significant search volumes and consistent, upward growth.
Pinterest 100 found a 107% increase in searches for train travel, 38% hike in “staycation” destinations, and an 86% rise in reduced carbon footprint trips.
