Around 2,000 consumers have so far taken part in a survey conducted for Aito, with the initial results revealed at the association’s general meeting in London on Thursday (7 October).
Roy Barker, from research firm Spike Insight, said: “Pent-up demand is hardening. 82% of people are keen to get travelling again and only 13% are not keen to travel.
“Where do they want to book? There’s strong potential across all destinations where people feel they can go to.”
The research found that 79% of people were likely to take a domestic holiday in 2022, while 75% would travel on a short-haul break and 34% were likely to go to a long-haul destination.
“Domestic holidays will retain their strong appeal next year,” added Barker. “It seems at present that the staycation boom is going to be echoed into next year.”
The survey found 49% of consumers were likely to take more domestic breaks in 2022 than they did this year, while another 38% said they planned to take the same number of UK holidays next year.
Barker added that some of this demand for domestic holidays may “drop away” as more destinations open to British travellers.
The research also found that January may be “less of a peak” in 2022 for booking holidays than it was before the pandemic, with only 17% of people planning to book a short-haul holiday and 18% likely to book a long-haul trip in January.
“This is partly due to reticence in the market – the wait and see approach,” added Barker. “People have the intent to book and also have money burning a hole in their pockets.”
