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Operator faces bill for millions if rugby tour switch goes ahead

Operators
Gary Noakes
18 January 2021

The proposed switch of the British and Irish Lions tour of South Africa to the UK and Ireland has prompted a petition from an operator facing a hit of up to £4.5 million.

Fans of the British & Irish Lions are eagerly awaiting the tour (Credit: MSG Tours)

The rugby team was due to tour South Africa this year, but plans for the South African team to visit the UK in July this year instead are now under way. The #SAnotUK petition, led by MSG Tours, calls on the original tour to be rescheduled to 2022.

MSG Tours managing director Mark Gardner said he had 800 clients scheduled to travel to South Africa and another 200-250 registering interest pending the pandemic.

“We were very confident of 1,000 and £4-£4.5 million in revenue, which will immediately disappear if the tour goes as predicted,” he said.

Tour rotations mean the event is staged in South Africa only once every 12 years.