The agreement will see Cook provide travel for the team and its supporters for the next three years.

Overseas travel provided for fans will see them travel on the same charter flight as the team.

Rob Slawson, head of Thomas Cook Sport, said: “Irish rugby fans are some of the most passionate in the world, and we are really pleased that we can make supporting their side, at home and abroad, easier for Ulster fans.

“It is always an honour to be trusted by any team or organisation to facilitate their supporter and team travel. We take great pride in our duty of care for both supporters, players and staff to ensure a stress-free journey to fixtures and venues.”

Jonny Petrie, chief executive of Ulster Rugby, added: “We are delighted to be partnering with Thomas Cook Sport and utilising their market leading expertise to manage our team and supporter travel arrangements.

“With some of the biggest travelling support in European rugby, Ulster will certainly benefit from the specialised services on offer from Thomas Cook Sport, and we look forward to working with their team over the next three years.”