Virgin Atlantic and its sister company Virgin Voyages have partnered for the first time on a trade-focused initiative.
The “Going MIA” campaign launched last week, in association with TTG, and will see the brands fly 15 travel agents out to Miami in April 2020 to experience the carrier and cruise line’s “double red” proposition.
Virgin Atlantic vice-president sales UK and Europe, Lee Haslett, said: “Going MIA is a fantastic opportunity for agents to get to know our fabulous trade sales team from across the UK and for us to connect with them.”
Haslett cited the airline’s new onboard customer experience; ambition to become Britain’s second flag carrier; its imminent joint venture with Air France-KLM; new routes to Tel Aviv, Sao Paulo and Mumbai; and fleet transformation aimed at making Virgin Atlantic greener as additional reasons for launching the venture and strengthening relationships with the trade.
Agents hoping to join the Going MIA fam trip should register their interest for one of two regional quiz events – at Manchester’s Cloud 23 on 20 November and London’s Hush Mayfair on 27 November – at ttgmedia.com/goingmia
The winners of the Virgin Atlantic and Virgin Voyages quiz will secure one of the 15 places on the trip.
All attending agents will also be given the opportunity to try the iconic prosecco-and-gin-based Virgin Red cocktail, take their pick from a US-themed food menu and have fun with Miami-themed props. There will be spot-prize giveaways on the night too.
“Our vision is very clear – to become the most loved travel company,” said Haslett.
“We want to connect with the travel trade – the people that sell our experience on a daily basis – and share our exciting developments to ensure everyone understands our offering and that their/our customers love the Virgin Atlantic experience.
“This is the most exciting part of the campaign – making connections and keeping our agents in love with Virgin Atlantic,” he added.
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