Business advice

‘Wettest summer in a century’ fuelling buoyant lates market

More than a quarter of UK residents (27%) would be tempted to book a last-minute getaway if they could secure a good deal, according to new Abta research

How to make the most of CRM to boost bookings and client satisfaction

Investing in customer relationship management systems can greatly benefit agents and clients alike.

Why AI should inspire your travel marketing strategy to change

With artificial intelligence driving the evolution of paid search, here’s how marketeers should respond, writes Paul Henderson, founder of Summon Digital.

Luton airport green pledge ad banned for failing to include flight emissions

The Advertising Standards Authority has sanctioned Luton airport owner Luton Rising for an ad featuring environmental pledge, which said its expansion would bring no further emissions – but failed to include those from aircraft

Day of Luxury set to return in October combining two favoured events

The event will bring together agents, suppliers and industry experts for a day of networking and panel discussions

'I made £100k in sales in my first four months as a luxury agent – here's how'

Travelista founder Rebecca Murphy says her use of social media has driven the impressive booking milestone

‘Statistically I shouldn’t be a success: that’s why TTG 30 Under 30 makes me proud’

Ashleigh St Hill, senior account manager with Finn Partners, has overcome the odds to build a shining career in digital travel marketing.

'I work in travel, but I'm also a human mermaid'

When Amy-Louise Weitz takes time out from driving Not Just Travel’s social media strategy, she is wholly dedicated to the world of mythical sea creatures.

Mentoring in the travel industry – the power of finding your role model

Mentoring can help travel businesses make all types of leaps.

Luxury travel agency sees business soar after Wimbledon move

Swords Travel opened the new store in Wimbledon Village in January as part of its long term business strategy

Women in Travel launches new programme to help women progress into leadership roles

The LeadHer programme aims to facilitate the advancement of women in the travel and tourism industry into leadership positions

What travel marketeers can learn from stand-up comedians

Using humour in marketing campaigns can transform travel brands, suggests funnyman Jonathan Fraser, chief strategy officer and co-founder of Trouble Maker.

Gold Medal ‘to transform travel trade landscape’ with new booking platform

Gold Medal says it will cut agents’ admin with new technology tie-up with Inspiretec that will automate the inputting of booking data

Your guide to understanding sustainability certifications

It’s no secret that there are a huge number of sustainability certifications, with some estimates putting the figure at more than 200 in travel and tourism alone… and that’s before you take into account certifications in the general economy, such as the decarbonisation badges, or B-Corp certification.

‘My clients trusted me to book them a mystery holiday’

When long-standing clients asked Travel Counsellor Helen Davis to book them a surprise destination, she rose to the challenge and sorted everything for them.

'Free events' invaluable for loyal clients, says Winged Boots founder

The luxury concierge agency rewards customers with swanky events to express gratitude for their patronage.

River specialist Crui.se hits £1 million sales mark in its first year

The online travel agency business donates £20 from every booking to charity Alzheimer’s Research

The 7 steps to creating a seamless online booking journey

Create a digital process that supports long-term loyalty and drives conversion, says Alison Rawlings, managing director of Bunnyfoot design consultancy.

Party manifestos – what should we expect for travel?

Abta’s Luke Petherbridge outlines what the travel industry should expect - or not - from party manifestos forming the state of play for the upcoming general election

Not Just Travel sales running 40% ahead of last year as 'peaks continue into April and May'

Not Just Travel sales volumes have surged 40% while average booking values are well ahead of last year’s levels

How agents can exploit user-generated content to their advantage

UGC is a compelling and powerful form of content creation that travel brands can subtly utilise to give their marketing strategy a boost.

Aviation growth could unlock billions in wasted economic potential – study

New research commissioned by Manchester Airports Group suggests greater government support for aviation could unlock more than £10 billion in economic value

Simpson Travel secures additional funding to grow Med programme

The funding will be used to ’expand capacity’ across Simpson’s existing Mediterranean programme

How Sandals' biggest marketing gamble paid off

The hotel company worked with a team of street artists on a London mural, while agents’ own feature walls have become a talking point with customers.