The firm first set up operations in Al Hoceima in 1963 and now operates three resorts in the country which, prior to the Covid-19 pandemic, was a growing market for the brand, with visitor numbers up 13% over the past three years.
Costing around £80 million, Club Med Essaouira will be its fourth Moroccan resort – a new "four-trident" facility featuring 350 rooms and a Club Med Exclusive Collection space.
Open all year-round, the eco-resort will be targeted at families and active couples.
