Club Med has announced plans to create a new eco-resort in Morocco as part of a more than £100 million investment in its operations in the country.
The firm first set up operations in Al Hoceima in 1963 and now operates three resorts in the country which, prior to the Covid-19 pandemic, was a growing market for the brand, with visitor numbers up 13% over the past three years.
Costing around £80 million, Club Med Essaouira will be its fourth Moroccan resort – a new "four-trident" facility featuring 350 rooms and a Club Med Exclusive Collection space.
Open all year-round, the eco-resort will be targeted at families and active couples.
Club Med says the Essaouira resort will be "fully integrated" into the surrounding environment, offering a tourism experience combining natural, historical and cultural heritage with various leisure activities, including water sports.
It is scheduled to open in 2024.
Elsewhere, Club Med plans to invest around £22.5 million renovating and extending its Marrakech La Palmeraie resort with approximately another 100 rooms, a large family swimming pool and baby club.