Suppliers have reported bookings boosts during TTG’s Holiday To Help Out Week earlier this month – despite fears the English lockdown might have derailed the initiative.
Feedback conducted by TTG following the scheme, which took place 2-8 November with 115 suppliers, found 38% of suppliers said they saw an increase in bookings – with 29% enjoying a sales upswing of between 21-30%.
All supplier respondents said they would take part in a future Holiday To Help Out Week.
Among the suppliers who took part, Beachcomber saw sales rise 8% year-on-year compared with the same week in 2019.
Managing director Mark Boulle said it was "a great result in the current climate, especially with the lockdown announcement coming when it did".
Other suppliers who voiced their praise for Holiday To Help Out included Shane Riley, associate vice-president of international sales at Virgin Voyages.
"Holiday To Help Out was an innovative way to gain positive press for the industry," he said. "It built upon a concept the public were familiar with and united the trade to have something positive to focus on."
Travel Gallery’s Farzana Dobbs said Holiday To Help Out "gave us much needed energy", while Premier Holidays director Mark Godfrey commended the initiative for coming "at a time when the industry needs support".