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National Express to up trade focus with holidays push

Operators
Will Payne
18 August 2021

National Express has announced the creation of a new business focusing on the UK holiday and leisure travel market, and has pledged to up its focus on the trade.

National Express is in talks with Stagecoach over acquiring the bus firm

The transport provider will bring together a number of existing brands, including Fareham-based Lucketts and Woods Coaches of Leicester, under the single banner of National Express Leisure, with effect from this month.

As part of the plan, new roles are being recruited for in marketing, sales, product development, management and distribution. Investment is also being committed to public-facing marketing and digital capabilities.