"There’s no doubt the traditional peaks period has been flattening for a number of years," says Gary Gillespie, managing director of Independent Travel Experts, the Travel Network Group’s homeworking outfit. "And I believe that trend will continue”.
Payday time! The new booking trend more frequent than peaks (and just as lucrative!)
Economy
Harry Kemble
27 June 2025
Speculation around changing booking patterns has been getting louder. Now, a noticeable trend is emerging – and it seems like it’s here to stay. Forget peaks, say some agents and operators – all eyes are now on monthly paydays.
Is payday becoming a larger driver of sales than traditional trading spikes? (Credit: iStock / AlexSecret)
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