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Payday time! The new booking trend more frequent than peaks (and just as lucrative!)

Economy
Harry Kemble
27 June 2025

Speculation around changing booking patterns has been getting louder. Now, a noticeable trend is emerging – and it seems like it’s here to stay. Forget peaks, say some agents and operators – all eyes are now on monthly paydays. 

Payday sales spikes

Is payday becoming a larger driver of sales than traditional trading spikes? (Credit: iStock / AlexSecret)

"There’s no doubt the traditional peaks period has been flattening for a number of years," says Gary Gillespie, managing director of Independent Travel Experts, the Travel Network Group’s homeworking outfit. "And I believe that trend will continue”.