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People ‘should make their flights count’

Sustainability
Sophie Griffiths
15 November 2019

Flights do have a role to play, but people should “make their fights count”.

G Adventures wants more travel spend to stay in local communities

That was the message from Responsible Travel’s director of marketing and content Tim Williamson speaking at the Elman Wall Travel Directors’ Summit in London on Thursday (November 14).

While he has huge concerns about the climate crisis, Williamson said he was absolutely not recommending people not to fly. Instead, he said customers should be more considered about the holidays they take.

“I run a run a travel company. Flights do have a role to play and I am absolutely not recommending not to fly. There are communities around the world that absolutely rely on tourism and if people didn’t [travel there] then the results would be catastrophic,” he said.