Escorted touring specialist Travelsphere has launched a new digital and social media campaign called “Our world is worth the wait”.
The operator said the initiative was designed to “highlight the fact that we are all ready to begin exploring again once the time is right” and will include activity on its social media and digital platforms.
The tagline for the campaign will be “until we are ready to travel again, let’s take a moment to dream about the incredible adventures we will have”.
Alastair Campbell, Travelsphere’s managing director, said: “With travel on hold for the time being, Travelsphere is continuing its support of the travel trade to help then to inspire their customers about their future holidays by providing engaging content to bring ‘travel’ to their customers.
“We are launching recipe ideas from some of our favourite destinations, taking customers on virtual tours and our awesome tour managers will be talking about their favourite highlights from around the world.
“At this time, it’s not just about selling holidays, it’s about engaging with customers and reminding them of holidays that they have had and that there is so much to look forward to, we need to look after ourselves, stay safe and then travel once more.”
The campaign will also reassure agents and customers that they can book Travelsphere’s holidays “with confidence, no matter what happens, any money paid is completely secure”.