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Criteria for becoming a Jet2holidays specialist

  • The partnership will be by mutual agreement – it won’t just be based on previous performance and volume.
  • Must be an agent who can demonstrate that they do or want to support Jet2holidays and don’t just “book” Jet2holidays.
  • A pro-active agent who has a “positive, forward thinking attitude and wants to take their business to the next level”.
  • An agent who “understands the value of marketing”.

The benefits for agents of being a specialist

  • The booking pod and their associated benefits as well as indoor and outdoor branding.
  • Dedicated 30-minute face-to-face staff training every 4-6 weeks.
  • Dedicated window posters emailed weekly targeting the agent’s potential market.
  • A guaranteed fam trip place.
  • Guaranteed access to one of Jet2holidays’ mobile travel agencies – either a trailer or gazebo.
  • A minimum of two “Jet2holidays sale events” – 4-7 days in duration with discounts/offers.
  • Access to market intelligence to help guide what and when agents should be promoting the right deals.
  • A guaranteed joint marketing fund (value to be agreed).
  • Additional POS opportunities including: furniture wraps, in-store pop ups, window drops, model aircraft, outdoor flags/A boards, social media content, branded blinds for the shop window, Jet2holidays chalk board and easel, light boxes.
  • Window vinyl for outside the store, promoting that the store is a Jet2holidays Specialist Travel Agent and featuring the agent telephone number.
  • Annual visit to head office to discuss, agree and draw up plans.

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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